If you don’t know a blogger personally, you’ve almost definitely seen a few. Whether you’ve seen them snapping away on the streets, posing for photos with an entourage behind the lens, or merrily chatting to their phone, stationed at arm’s length in front of their face doing what we call ‘vlogging’.
There is, however, a great deal more to blogging than what you may have physically seen yourself. Believe me when I say it’s a full-time job which demands a huge percentage of your time 7 days a week. From creating gorgeous photos, to writing posts, meeting with PR’s and agencies, attending events, planning and scheduling future features and maintaining your social media channels, it’s a job that never stops. AT least, not until you pull the plug every now and again and say, “right, TIME OUT!”.
The question is, when do you pull that plug?
When do you try and give yourself a social media detox? Especially when things are all going well workwise, you’re getting more jobs and collaborations your way and you feel you’re finally getting somewhere after a long, old road. That’s where that new favourite term of mine comes in, balance. A term that I’m working with Yushoi, the better for you snack brand on, collaboratively.
When I think back to a year ago, I’d only recently left my full time job as a journalist, I’d come out of a relationship that had taken it’s toll on my stress levels and I was desperately trying to forge a career as a credible blogger. With all that in mind, I was on my phone 24/7. Whether I was checking social media, photographing, uploading or editing photos or replying to emails, I needed surgically removing from my phone for it to not be in my hand. My family had all noticed it, as had a lot of my friends. Some were more vocal than others whilst most were just concerned that I was running myself into the ground. I can’t pinpoint what my precise breaking point was, but something or someone finally made me realise there was a life to live, outside of the blogging world, and that my Instagram life would still be there if I stepped back into the real world. If anything, I was happier taking time out from my phone…
As a blogger, a large part of our job generally involves travelling – whether it’s on press trips, to review hotels or as part of a brand collaboration, and I couldn’t be more grateful for this side of my career. However, unless you’re dating a photographer (the dream), then you’re partner/boyfriend/wife needs time off the photo taking too. It’s hard to not snap away when you’re in a beautiful location, and I don’t think there’s anything wrong with taking photos a few times a day, but make sure to get the balance right between knowing when to switch off from the work photos and swap to enjoying the moment.
So what else have I changed?
A year later from a low point (and actually more successful having learnt to take a little time out), and I still have some learning to do, but I can honestly say I’m very much getting to grips with this balance malarkey. Simple changes make the biggest changes. If I’m out having dinner or drinks with friends then the phone stays in my bag (except for the odd food flatlay, obvs) and if I’m back home having Sunday roast or tucking into my Yushoi crisps (which are great to share, might I add) with my family then again, I won’t sit answering messages and taking ‘outfit of the day’ photos in the background. It’s also knowing who and when to ask for help. Maybe your siblings or partner don’t really ‘get’ your job – they perhaps can’t use a camera and they’re fed up with the word ‘Instagram’ being bandied around the table.
The simple solution? Go to a friend or other family member who better understands. Know your audience and you avoid confrontation and you maintain a stronger, more valued relationship. Teach your boyfriend/girlfriend to use a camera (Insta-husbands are a hilarious thing) or better still, collaborate with other like-minded individuals (bloggers, if this is you), and not only will you share audiences, but you’ll both provide the perfect pairing for one another. I’m always looking for new content creators to team up with, share ideas and ultimately make new connections with so there’s an avenue to explore if you haven’t already.
Finally, remember who got you there, keeps you there and pushes you to achieve and succeed even more. Generally those people are the very family members, loved ones and friends who can so easily be neglected when work gets in the way. Share press trips and travel opportunities, put together a gift bag of the many products you may be sent and make that team of yours feel as important as the job itself.
This post was sponsored by Yushoi. www.yushoi.co.uk